Last Updated: May 24, 2025
Pravaan.com uses cookies and similar technologies to enhance your experience, deliver personalized ads, and analyze site performance. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences. We are committed to transparency and compliance with the EU ePrivacy Directive, GDPR, and Google’s EU User Consent Policy.
1. What Are Cookies?
Cookies are small text files placed on your device to store information about your browsing activities. They help us provide a seamless experience, deliver relevant ads, and improve our website. Other technologies, such as pixel tags or local storage, may serve similar purposes.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential Cookies: Necessary for the website to function (e.g., navigation, access to secure areas). These do not require consent under the ePrivacy Directive.
- Analytics Cookies: Collect anonymized data to understand how visitors use our site, helping us improve content and performance.
- Advertising Cookies: Used by Google AdSense to serve personalized ads based on your interests, IP address, or device identifiers. These also support frequency capping, ad reporting, and fraud prevention.
- Functional Cookies: Enable features like remembering your preferences (e.g., language settings).
3. Google AdSense and Third-Party Cookies
Google AdSense, our advertising partner, places cookies to deliver personalized ads and measure ad performance. These cookies may collect data such as your IP address, device type, and browsing behavior. Non-personalized ads may still use cookies for frequency capping, aggregated reporting, and fraud prevention, requiring consent in the EEA, UK, and Switzerland under the ePrivacy Directive. For details, see Google’s Privacy Policy (policies.google.com/privacy).
We use a Consent Management Platform (CMP) certified by Google and compliant with the IAB Transparency and Consent Framework (TCF) to list all ad technology providers (ATPs) and obtain your consent for data processing.
4. Managing Your Cookie Preferences
When you first visit Pravaan.com, a consent banner will prompt you to accept, reject, or customize cookie settings. You can:
- Accept Cookies: Allow all cookies, including those for personalized ads.
- Reject Cookies: Decline non-essential cookies, limiting data collection to essential functions.
- Manage Options: Customize which cookies (e.g., analytics, advertising) you allow.
You can revoke or update your consent at any time via the “Manage Cookies” link in our website footer or through Google’s Ad Settings (adssettings.google.com). You can also disable cookies in your browser settings, though this may affect site functionality.
5. Cookie Retention
Cookies are retained for varying periods depending on their purpose:
- Essential cookies: Duration of your session.
- Analytics cookies: Up to 26 months.
- Advertising cookies: As per Google AdSense’s policies (typically up to 26 months).
6. Your Rights
Under GDPR, you have rights to access, rectify, erase, or object to the use of your data via cookies. Contact our Data Protection Officer at dpo@pravaan.com to exercise these rights. For more on your rights, see our Privacy Policy.
7. Changes to This Policy
We may update this Cookie Policy to reflect changes in our practices or legal requirements. Updates will be posted here, with significant changes notified via email or a website notice.
8. Contact Us
For questions about cookies, contact us at:
Email: support@pravaan.com
Data Protection Officer: dpo@pravaan.com
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